Study on Digitalization to support the transformation of EMBOs as data-driven organization in the Association of Southeast Asian Nations (ASEAN)

Digitalization will be one of the priorities for Employers’ and Business Membership Organizations (EBMOs) in the post-COVID era. This is of paramount importance as getting this right holds the key to delivering effective member services which will in turn drive retention and new member acquisition, increasing sustainability and growth for EBMOs. It is also a means of amplifying advocacy voice, driving innovative campaigns, and finding new ways of showcasing the positive role of business in society. Harnessing digital technology is also a means of driving internal efficiencies, developing better processes, and enhancing productivity.